Mediterranean Ecological Media Network

Med-Ecomedia

 

Introduction :

 

MED-ECOMEDIA was established as a regional network to link media professionals and communicators interested in environmental issue reporting, and in promoting environmental awareness. The network was first launched in July 1995 in Geneva following a Mediterranean Environmental Technical Assistant Program  METAP II Workshop, but reactivated with support of the Regional Capacity Building Program RCBP in 1997 in Amman, Jordan. Recently the Network registered with the International Federation of Environmental Journalists IFEJ to increase its contacts with environmental journalists globally.  The Worldwide Fund for Nature WWF provided during the year 1999  technical and financial support to the network in a process that aims at strengthening the network and opening new contacts and venues to other media institutions.

 

The Network presently is more than 100 members. The Network, since its establishment, was able to expand and contribute to the enhancement of media role in promoting the increase of public awareness in environmental matters. The number of members has both increased both in term of countries and individual members.

 

 

MED-ECOMEDIA Establishment Justification 

 

The Mediterranean Region is degrading at an alarming rate. The environmental degradation of the Mediterranean Region already severe is worsening daily in many areas; in some cases the degradation threatens to be irreversible. Most sources of pollution are land based; contaminating the sea, coastal zones, ground water, and areas of natural beauty and biodiversity. Environmental problems in the Mediterranean have both health and economic impacts. Pollution in the Mediterranean, as elsewhere, results from the misuse of natural resources, prompted by inadequate institutions, inappropriate policies, low levels of public awareness, low level of media involvement and insufficient investment.

 

The Mediterranean degradation as a common resource, binds the countries together that collectively share the cost of their past and current neglect of the environment. National and Regional concerted efforts are needed to boost the environmental conservation and protection initiatives among of which the MED-ECOMEDIA network .

 

 

 

Objectives

 

To enhance capacity of environmental media in covering and communicating priority environmental issues through awareness-raising activities; improving access to environmental information; producing newspaper and magazine articles, videos, newsletters and conducting interviews.

 

 

Activities Undertaken

 

      ü        MED-ECOMEDIA in a step to bring together Journalists and Information professionals of all METAP* countries and to diffuse through all forms of information in the fields of environmental terminology's, media power, environmental management, nature conservation and to achieve sustainable development for the purpose of alleviating Mediterranean  Region environmental degradation and to consolidate the experiences right After the Network initiation and reactivation, a meeting took place in Amman during the 27-30 June 1997 organized a Regional Workshop on the Role of Media in Environmental Communications , following the organization of the Network’s General Assembly. At this time the By-laws of the Network were developed, the workplace of the Regional secretariat was agreed upon and the national teams developed draft work plans. The organizational structure of the network was defined and national coordinators were elected. The Network expanded its membership from the original 7 countries to include 11 METAP countries;   

      ü        MED-ECOMEDIA Participated in round table discussions, training events and international conferences.

      ü        MED-ECOMEDIA participated in the TRIPARTITE REVIEW 10-15 January 1999 where METAP thought of as a review mechanism for the Regional Capacity Building Program RCBP objectives, progress towards them, and the need for any action to ensure program achievements.

      ü        MED-ECOMEDIA participated in the meeting of Partners and Collaborators for the MEDBRANCH Program where the Network was able to learn about this program and outlines ways in which the media could support the process;

      ü        MED-ECOMEDIA participated in the MEDBRANCH Regional Workshop on Participatory Processes and Planning in July 1997 , where the network presented its experience in organizing and covering public hearings and consultations;

      ü        MED-ECOMEDIA was represented at the METAP National Focal Points Meeting in Bled in November 1997 where the Network presented its experience in establishing the organizational structure and operation of the Network;

      ü        A MED-ECOMEDIA member participated in the MEDPOLICIES Regional Consultations held in Bled in November 1997;

      ü        In April 1998 , MED-ECOMEDIA member from Tunisia participated in the Sub-Regional NGO Consultation for the Magreb in Tunis and presented the Network and the role of media in supporting activities of NGO’s;

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·       METAP Countries include : Albania, Alegeria ,Bosnia , Croatia , Cyprus , Egypt , Jordan , Lebanon , Morocco , Palestine , Slovenia , Syria , Tunisia , and Turkey 

 

 

 

 

      ü        The Network was represented in the Fifth Journalists World Congress of Environmental Journalists in Colombo in October 1998 where the Network registered itself with the International Federation of Environmental Journalists.

       ü         1 Network member participated in the 11th Asia Pacific and 2nd Commonwealth Congress of Environmental Journalists. Comilla – Bangladesh September 13-17, 1999.

       ü         MED-Ecomedia General Assembly and a training workshop were organized in Tunis 17-20 February  2000 .

 

 

Training and Skills Enhancement of Network Members

 

      ü        3 Network members participated in June 1997 in a Regional Training for Environmental Media organized by the Federation of Arab Journalists with Al-Ahram and CEDARE in Cairo;

      ü         2 Network members were selected to participate in September 1998 in a course organized by the World Bank’s Economic Development Institute in Ankara , to learn about environmental economics and planning ;

      ü        2 Network members participated in an Environmental Media Training organized by the International Federation of Environmental Journalists in Colombo in October 1998.

      ü        1 Network member participated in the MAC-Bride Round Table on “ Culture and Communication “ in November 1998 in Amman.

      ü        1 Network member presented a paper titled “ Partnership between NGO’s and Media “ in the Scientific Day Organized by the Moroccan Society for Evnironment and Development in Rabat in July 1999.

      ü        2 Network members participated in the “Sustainable Tourism in the Mediterranean and Environmental conservation: potentials, threats and opportunities “ in June 1999 in Rome.

      ü        The Network has produced different publications as follows :

                     ü        Three  posters titled

                                             ü        Contribute to rescue mission towards sustainable development.

                                             ü        Accidents ‘ Prevention starts from the information

                                             ü        Pollution Prevention.

                     ü        Network membership card

                     ü        Network stamps for the 14 METAP countries.

                     ü        Fact sheet about the network.

                     ü        Calendar about the Network for the year 1998.

                     ü        Network By-Laws.

                     ü        Two issues of the MED-Ecomedia Bi-monthly Newsletter “ Environmental Watch”.

                     ü        Translating an environmental reporting guide book” Ten Practical  tips for environmental reporting”

 

 

National Action Plans

 

         ü        The Jordanian group organized a series of public hearings on key themes, training workshops for media, and field visits. Increased media coverage of events such as the National roundtable in Zarka Basin where the problems of the hot spot were given extensive presses, TV and radio coverage.

      ü        The Palestinian group reported that it had organized public awareness activities about the environment with community groups, such as youth and students, it was also promoting effective media coverage of issues as well as engaging in the production of multimedia activities.

      ü        The Albanian group, with support of local NGO's, organized a series of Round-tables with Parliamentarians and the media in order to discuss key environmental issues and concerns facing the country and government efforts in this regard. MED-ECOMEDIA members are also engaged in development of a video library with support from other donors.

      ü        The Tunisian group has extensively written about environmental issues in the press and has held interviews with government officials and institutions.

      ü        The Moroccan group has activated a special committee to consider environmental reporting within the Federation of Moroccan journalists and has covered environmental issues in the press and radio.

      ü        The Turkish group has promoted the Network through different writings and interviews. Al- Hurriyet Daily Newspaper and Green Talking as well as the Turkish Radio Television were among the media promoted the Network.

 

 

Results

 

       ×         Functioning network bringing media and communicators from radio, TV and press in 11 countries. 

       ×         Mechanisms to increase public awareness and improve access to environmental information.

       ×         A multi-directional flow of information reflecting concerns of various actors, government and the public.

       ×         Institutional support mechanisms established within press associations and NGO’s.

       ×         Training of Network members in Political Economy and Environmental Management.

       ×         Institutionalized and established Network linked with many other networks and organizations and implementing activities in partnership.

       ×         The Network have registered as member body in the International Federation for Environmental Journalists IFEJ and in the Asian Forum for Environmental Journalists AFEJ.

 

 

Future Activities

 

A Joint proposal is under development to be forwarded to donors to continue the partnership existing between the network and WWF Rome.